Consumer habits of fashion products before and during the pandemic COVID-19 with an emphasis on online shopping

The extraordinary circumstances brought about by the COVID-19 pandemic have posed significant challenges to existing business practices and led to significant market changes, both globally and locally. The fashion industry was no exception, experiencing an existential crisis as production came to a...

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Bibliographic Details
Main Authors: Perčić Karolina, Slijepčević Milica, Alimpić Stefan
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2025-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712501059P.pdf
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