The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students
Research conducted by the Global Overview Report shows that Indonesia is ranked fifth as a country with people who often shop online with a percentage reaching 36%. This research aims to measure the influence of promotions, online customer reviews, and online customer ratings on purchasing decision...
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| Format: | Article |
| Language: | English |
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Yayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa Timur
2023-09-01
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| Series: | Danadyaksa |
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| Online Access: | https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/4 |
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| author | Yuniar Nanda Anggraeni Diah Syifaul A’yuni |
| author_facet | Yuniar Nanda Anggraeni Diah Syifaul A’yuni |
| author_sort | Yuniar Nanda Anggraeni |
| collection | DOAJ |
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Research conducted by the Global Overview Report shows that Indonesia is ranked fifth as a country with people who often shop online with a percentage reaching 36%. This research aims to measure the influence of promotions, online customer reviews, and online customer ratings on purchasing decisions for Muslim clothing products on Shopee e-commerce. This research uses quantitative methods with survey methods. A total of 100 respondents were selected using a probability sampling technique using the Slovin formula from all undergraduate students at the Institut Pesantren KH. Abdul Chalim (IKHAC). The results of this research, the T-test show that the independent variable is promotion, Online customer reviews, and online customer ratings partially have a positive and significant effect on purchasing decisions for Muslim clothing products on e-commerce Shopee among IKHAC students. In the F test, the independent variables promotion, online customer review, and online customer rating simultaneously have a positive and significant influence on the decision to purchase Muslim clothing products on e-commerce Shopee among IKHAC students. Based on the coefficient of determination value, it shows that 66.4% is influenced by the three factors above.
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| format | Article |
| id | doaj-art-e08b90cd90b247ac95f660327189ff98 |
| institution | OA Journals |
| issn | 3025-8545 |
| language | English |
| publishDate | 2023-09-01 |
| publisher | Yayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa Timur |
| record_format | Article |
| series | Danadyaksa |
| spelling | doaj-art-e08b90cd90b247ac95f660327189ff982025-08-20T02:09:58ZengYayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa TimurDanadyaksa3025-85452023-09-011110.69965/danadyaksa.v1i1.4The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC StudentsYuniar Nanda Anggraeni0Diah Syifaul A’yuni1Institut Pesantren KH. Abdul Chalim, Mojokerto, IndonesiaInstitut Pesantren KH. Abdul Chalim, Mojokerto, Indonesia Research conducted by the Global Overview Report shows that Indonesia is ranked fifth as a country with people who often shop online with a percentage reaching 36%. This research aims to measure the influence of promotions, online customer reviews, and online customer ratings on purchasing decisions for Muslim clothing products on Shopee e-commerce. This research uses quantitative methods with survey methods. A total of 100 respondents were selected using a probability sampling technique using the Slovin formula from all undergraduate students at the Institut Pesantren KH. Abdul Chalim (IKHAC). The results of this research, the T-test show that the independent variable is promotion, Online customer reviews, and online customer ratings partially have a positive and significant effect on purchasing decisions for Muslim clothing products on e-commerce Shopee among IKHAC students. In the F test, the independent variables promotion, online customer review, and online customer rating simultaneously have a positive and significant influence on the decision to purchase Muslim clothing products on e-commerce Shopee among IKHAC students. Based on the coefficient of determination value, it shows that 66.4% is influenced by the three factors above. https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/4Promosi, Online Customer Review, Online Customer Rating, Keputusan Pembelian, Pakaian Muslim |
| spellingShingle | Yuniar Nanda Anggraeni Diah Syifaul A’yuni The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students Danadyaksa Promosi, Online Customer Review, Online Customer Rating, Keputusan Pembelian, Pakaian Muslim |
| title | The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students |
| title_full | The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students |
| title_fullStr | The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students |
| title_full_unstemmed | The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students |
| title_short | The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students |
| title_sort | influence of promotions online customer reviews and online customer ratings on decisions to purchase muslim clothing products in e commerce shopee on ikhac students |
| topic | Promosi, Online Customer Review, Online Customer Rating, Keputusan Pembelian, Pakaian Muslim |
| url | https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/4 |
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