The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students
Research conducted by the Global Overview Report shows that Indonesia is ranked fifth as a country with people who often shop online with a percentage reaching 36%. This research aims to measure the influence of promotions, online customer reviews, and online customer ratings on purchasing decision...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa Timur
2023-09-01
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| Series: | Danadyaksa |
| Subjects: | |
| Online Access: | https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/4 |
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