Decoding University Choices: Assessing the Impact of Customer Relationship Management on Decision-Making
Business competition does not only occur in a company. Universities also compete with each other to get students. A strategy is needed to strengthen the attractiveness of institutions amidst increasingly tight competition. This study aims to identify factors that influence students' decisions i...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-12-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8572 |
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