Decoding University Choices: Assessing the Impact of Customer Relationship Management on Decision-Making

Business competition does not only occur in a company. Universities also compete with each other to get students. A strategy is needed to strengthen the attractiveness of institutions amidst increasingly tight competition. This study aims to identify factors that influence students' decisions i...

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Bibliographic Details
Main Authors: Marwan Effendi, Andi Primafira Bumandava Eka, Desman Serius Nazara, Cucu Hodijah, Tonny Yuwanda
Format: Article
Language:English
Published: University of Brawijaya 2024-12-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/8572
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