Do Social Media Likes Affect Food Consumption?

Social norms can affect food consumption. Although social media could be used to disseminate such norms, there is limited experimental research on the subject. The purpose of the study was to examine the effects of socially endorsed social media food posts, in the form of Instagram likes, on partici...

Full description

Saved in:
Bibliographic Details
Main Authors: Maria Mamalikou, Konstantinos Gkatzionis, Malamatenia Panagiotou
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Businesses
Subjects:
Online Access:https://www.mdpi.com/2673-7116/4/4/37
Tags: Add Tag
No Tags, Be the first to tag this record!