Effectiveness of Marketing 4.0 in the World of Online Advertising

The development of technology has significantly changed the way society lives. In this digitalized world, every activity has been done with the help of technology, including marketing activity. Marketing has evolved in 4 eras; each era has its own distinctive and focus. Throughout this marketing rev...

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Bibliographic Details
Main Author: Alyssa Melita Rahmat
Format: Article
Language:English
Published: Universitas Islam Bandung 2021-12-01
Series:MediaTor
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/8416
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