Providing a model of emotional and rational appeals in video marketing based on social networks

Providing a model of emotional and rational appeals in video marketing based on social networks

AbstractThe aim of the current research is to provide a model of emotional and rational appeals in video marketing based on social networks. According to its purpose, the research method is applicable, and descriptive in terms of data collection. The statistical population of the research includes 2...

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Bibliographic Details
Main Authors: Moohan Mohammadi, payam paslari, saeed moradpour, sadegh masjoodi
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-11-01
Series:ارزش آفرینی در مدیریت کسب و کار
Subjects:
video marketing
social networks
effectiveness
emotional appeal
Online Access:https://www.jvcbm.ir/article_198484_81064d4c1a0a5cb0d3b7523358a58ec0.pdf
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