Winery Names of Northern Greece and Their Contribution to Wine Communication Strategies

When it comes to wine communication, winery names can serve as multidimensional communication mechanisms. Their various aspects of communication concern the historical context, tourism geography, socio-economic tourism development, wine knowledge, and even gastronomy. On this basis, a whole communic...

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Bibliographic Details
Main Authors: Theodosios Tsiakis, Eleni Anagnostou
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Beverages
Subjects:
Online Access:https://www.mdpi.com/2306-5710/11/3/73
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