Customer adoption of smartwatches – a privacy calculus perspective
Purpose – This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches. Design/methodology/approach – The authors applied...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-04-01
|
| Series: | Rajagiri Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAMJ-03-2024-0062/full/pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|