Immersive Digital Imaging Experience: An Empirical Study on Audiences’ Switching Intention to Metaverse Online Art Museum

Immersive Digital Imaging Experience: An Empirical Study on Audiences’ Switching Intention to Metaverse Online Art Museum

The Metaverse Online Art Museum (MOAM) represents an innovative application of metaverse technology in the art field, with an increasing number of art galleries and museums transitioning to the metaverse. In the metaverse environment, audiences can overcome geographical and economic limitations, enj...

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Bibliographic Details
Main Authors: Le Xu, Huayuan Xu, Jiacheng Luo, Ru Zhang, Younghwan Pan, Junping Xu
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Metaverse online art museum (MOAM)
push-pull-mooring (PPM)
flow theory (FT)
self-determination theory (SDT)
audience experience
switching intention
Online Access:https://ieeexplore.ieee.org/document/10930881/
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https://ieeexplore.ieee.org/document/10930881/

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