Optimal presale strategy under the deposit inflation mode: Ordinary or sinking strategy.

In the context of the rapid development of e-commerce, the advanced selling strategy has become an important means widely used by online retailers, and the innovation of this advanced selling strategy has been extended to the logistics service level. Based on the consumer utility theory, combined wi...

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Bibliographic Details
Main Authors: Weier Situ, Yongqing Zhang, Xiting Lyu, Wei Zhang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0315275
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