NAVIGATING JUSTICE AND LEGAL EQUILIBRIUM IN AUTOMATIC PRICING ALGORITHMS: A CROSS BORDER LEGAL APPROACH
Automatic pricing algorithms with artificial intelligence (AI) technology in e-commerce have a significant impact on the running of the industry. This creates benefits as well as reaps polemics. Discrimination against consumers is one of them. For this reason, comprehensive treatment is needed to pr...
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Main Authors: | Nanda Yuniza Eviani, Ahsan Yunus, Noor Ashma Hafizhah, Irwansyah Irwansyah |
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Format: | Article |
Language: | English |
Published: |
Universitas Lampung
2024-05-01
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Series: | Cepalo |
Subjects: | |
Online Access: | https://jurnal.fh.unila.ac.id/index.php/cepalo/article/view/3380 |
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