Sustainability and Expectations in Client-Public Relations Agency Relationships: A Bi-directional Perspective
The sustainability of public relations agencies is often heavily dependent on positive and vibrant relationships with their clients. Such relationships are crucial during challenging economic conditions and intense competition prevalent within the sphere. Public relations agencies in South Africa f...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2025-05-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/3156 |
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