The impact of uses and motivation gratifications on tourist behavioral intention: The mediating role of destination image and tourists' attitudes
Purpose: This study investigates the relationships between uses and gratification (U&G) theory, destination image, and tourists’ attitudes and how they influence tourist behavioral intention. Methods: The data was collected from 590 Vietnamese tourists through social media platforms like Face...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2024-06-01
|
| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://zenodo.org/records/13777817/files/10-1-1.pdf?download=1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|