Critical Perspectives on the Use of Branding Models in Approaching Places
This article investigates in depth the characteristics of theinterdisciplinary social theory of neo-Marxism, as a moderate response with socio-economicinfluencesontheparadigm of postmodern brand management (defined by the theory of iconic brands and cultural branding - as a model by w...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University of Brasov Publishing House
2021-12-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law |
| Subjects: | |
| Online Access: | https://webbut.unitbv.ro/index.php/Series_VII/article/view/898/815 |
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