Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand
By constructing a linear structural equation model, we explored the impact of the customer service, food quality, and physical environment on customer behavioral intentions with experiential value and customer satisfaction as mediators. We focused on customers of the renowned Taiwanese franchised re...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-09-01
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| Series: | Engineering Proceedings |
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| Online Access: | https://www.mdpi.com/2673-4591/74/1/36 |
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| author | Chih-Wei Lin Wen-Goang Yang Wei-Yeng Sia Yi-Ling Liu Yu-Sheng Lin Chen-Hsiang Hsieh |
| author_facet | Chih-Wei Lin Wen-Goang Yang Wei-Yeng Sia Yi-Ling Liu Yu-Sheng Lin Chen-Hsiang Hsieh |
| author_sort | Chih-Wei Lin |
| collection | DOAJ |
| description | By constructing a linear structural equation model, we explored the impact of the customer service, food quality, and physical environment on customer behavioral intentions with experiential value and customer satisfaction as mediators. We focused on customers of the renowned Taiwanese franchised restaurant, Umai Yakiniku, in the Taichung area, Taiwan, and its services. Through customer perception and experience, we unraveled the subsequent behavioral dynamics. A total of 337 valid questionnaires were collected through purposive sampling. The participants encompassed customers who had previously dined at the Umai Yakiniku restaurant, excluding those attending corporate events. The overall behavioral model of customers showed a satisfactory level of fit. The customer service, food quality, and physical environment significantly impacted the experiential value. Customer service directly impacted customer satisfaction, while food quality and the physical environment indirectly affected customer satisfaction. Experiential value positively impacted customer satisfaction, and customer satisfaction positively affected behavioral intentions. Such findings provide information for related companies and their strategic management. |
| format | Article |
| id | doaj-art-dbeda432fc8e4cfc8f7c65b61e8aff07 |
| institution | DOAJ |
| issn | 2673-4591 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Engineering Proceedings |
| spelling | doaj-art-dbeda432fc8e4cfc8f7c65b61e8aff072025-08-20T02:55:32ZengMDPI AGEngineering Proceedings2673-45912024-09-017413610.3390/engproc2024074036Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain BrandChih-Wei Lin0Wen-Goang Yang1Wei-Yeng Sia2Yi-Ling Liu3Yu-Sheng Lin4Chen-Hsiang Hsieh5Department of Leisure Service Management, Chaoyang University of Technology, Taichung 413310, TaiwanDepartment of Leisure Service Management, Chaoyang University of Technology, Taichung 413310, TaiwanDepartment of Business Administration, Chaoyang University of Technology, Taichung 413310, TaiwanDepartment of Leisure Service Management, Chaoyang University of Technology, Taichung 413310, TaiwanGeneral Education Center, Chaoyang University of Technology Taichung, Taichung 411030, TaiwanDepartment of Business Administration, Chaoyang University of Technology, Taichung 413310, TaiwanBy constructing a linear structural equation model, we explored the impact of the customer service, food quality, and physical environment on customer behavioral intentions with experiential value and customer satisfaction as mediators. We focused on customers of the renowned Taiwanese franchised restaurant, Umai Yakiniku, in the Taichung area, Taiwan, and its services. Through customer perception and experience, we unraveled the subsequent behavioral dynamics. A total of 337 valid questionnaires were collected through purposive sampling. The participants encompassed customers who had previously dined at the Umai Yakiniku restaurant, excluding those attending corporate events. The overall behavioral model of customers showed a satisfactory level of fit. The customer service, food quality, and physical environment significantly impacted the experiential value. Customer service directly impacted customer satisfaction, while food quality and the physical environment indirectly affected customer satisfaction. Experiential value positively impacted customer satisfaction, and customer satisfaction positively affected behavioral intentions. Such findings provide information for related companies and their strategic management.https://www.mdpi.com/2673-4591/74/1/36perceived valueexperiential valuecustomer satisfaction |
| spellingShingle | Chih-Wei Lin Wen-Goang Yang Wei-Yeng Sia Yi-Ling Liu Yu-Sheng Lin Chen-Hsiang Hsieh Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand Engineering Proceedings perceived value experiential value customer satisfaction |
| title | Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand |
| title_full | Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand |
| title_fullStr | Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand |
| title_full_unstemmed | Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand |
| title_short | Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand |
| title_sort | structural equation modeling to construct customer behavioral intentions in japanese style yakiniku restaurants a case study of the umai chain brand |
| topic | perceived value experiential value customer satisfaction |
| url | https://www.mdpi.com/2673-4591/74/1/36 |
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