Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand

Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand

By constructing a linear structural equation model, we explored the impact of the customer service, food quality, and physical environment on customer behavioral intentions with experiential value and customer satisfaction as mediators. We focused on customers of the renowned Taiwanese franchised re...

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Bibliographic Details
Main Authors: Chih-Wei Lin, Wen-Goang Yang, Wei-Yeng Sia, Yi-Ling Liu, Yu-Sheng Lin, Chen-Hsiang Hsieh
Format: Article
Language:English
Published: MDPI AG 2024-09-01
Series:Engineering Proceedings
Subjects:
perceived value
experiential value
customer satisfaction
Online Access:https://www.mdpi.com/2673-4591/74/1/36
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