Small profits mean peace: food price, risk aversion, and farmers’ choices of sale channels

Most farmers in China show an strange attitude towards food sale channels:they prefer low priced channel rather than high priced channel. This paper examines the mechanism by which food price affect farmers’ choices of sale channels and the role played by risk aversion, based on the 2022 China Land...

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Bibliographic Details
Main Authors: Tan Tian, Yuan Yuan Su, Pei Chen
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Sustainable Food Systems
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1501600/full
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