Consumer transition: analyzing the impact of environmental and health consciousness on green food choices in Vietnam

Abstract On the background of a growing global emphasis on sustainable consumption and the need to understand how environmental and health consciousness influence green food preferences, this research investigates the psychological factors influencing Vietnamese consumers' transition to green f...

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Bibliographic Details
Main Authors: Nguyen Van Phuong, Marcus Mergenthaler, Pham Ngoc Huong Quynh
Format: Article
Language:English
Published: Springer 2025-05-01
Series:Discover Sustainability
Subjects:
Online Access:https://doi.org/10.1007/s43621-025-01275-w
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