An Investigation into Cosmetic Market Strategy of China: A Case Study of Sephora
This paper investigates the Sephora’s consumer behaviors in Chinese market. With the larger segmentation of the market and changing consumer views of cosmetic products, there are factors of change in Consumer behavior. Sephora is a classic and successful representative in cosmetic industry for a lon...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/19/shsconf_iclrc2024_03002.pdf |
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