The Metaverse: The Essence, Research Streams, and Potential Applications in Marketing
Objective: The objective of this article is to identify the main research streams and research gaps relating to the metaverse in management sciences, particularly in the field of marketing. Research Design & Methods: The researchers employed a systematic analysis of the literature to achieve...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Krakow University of Economics
2024-12-01
|
| Series: | Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie |
| Subjects: | |
| Online Access: | https://krem.uek.krakow.pl/index.php/krem/article/view/16515 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|