Towards Future Customer Experience: Trends and Innovation in Retail

Retail companies today face new challenges with more intensified competition due to the accelerated pace of technological change, more sophisticated management practices, and industry consolidation. Hence, retail companies have shifted their focus from not only boosting sales but also to ways of at...

Full description

Saved in:
Bibliographic Details
Main Authors: Marisela Rodríguez-Salvador, Francisco Paredes, Gaofeng Yi
Format: Article
Language:English
Published: National Research University Higher School of Economics 2016-09-01
Series:Foresight and STI Governance
Subjects:
Online Access:https://foresight-journal.hse.ru/article/view/19214
Tags: Add Tag
No Tags, Be the first to tag this record!