The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media

Abstract: Centring on a dispute between different versions of an icon of public health and immunization policies in Brazil, we explore the analytic potential of the rival images and their embedding in a dynamic structure of long-term schismogenesis fed by former president Jair Bolsonaro, his politic...

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Bibliographic Details
Main Authors: Kelly Cristiane da Silva, Fábio de Oliveira Martins
Format: Article
Language:English
Published: Associação Brasileira de Antropologia 2025-01-01
Series:Vibrant: Virtual Brazilian Anthropology
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1809-43412024000101012&lng=en&tlng=en
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