Health Activism Is the New Black: The Communication by Non-Governmental Organizations about COVID-19

This article focuses on understanding how non-governmental organizations (NGOs), in their role as health activists, have built their communication on COVID-19. Atriple analysis is used, qualitative thematic, rhetorical, and semiotic, applied to a corpus of advertisements (n=68). The findings show t...

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Bibliographic Details
Main Author: Célia Belim
Format: Article
Language:English
Published: National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest 2025-05-01
Series:Romanian Journal of Communications and Public Relations
Subjects:
Online Access:https://journalofcommunication.ro/index.php/journalofcommunication/article/view/649
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