Revisiting Metaverse Marketing: A Bibliometric Analysis
Digital technologies, which have now become the primary driving force behind social and economic structures, are emerging as transformative innovations in online marketing alongside the metaverse concept. Metaverse marketing, which creates a digital universe by offering consumers unique experiences,...
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| Format: | Article |
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| Language: | English |
| Published: |
Sumy State University
2025-07-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2025/07/05_A841-2025_Ozturk-et-al.pdf |
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