How does strategic orientation influence the business performance of small and medium-sized enterprises during the COVID-19 pandemic?

How does strategic orientation influence the business performance of small and medium-sized enterprises during the COVID-19 pandemic?

Objective: The article aims to investigate the influence of strategic orientation (specifically market orientation, entrepreneurial orientation, and digital orientation) on small and medium-sized enterprises’ performance during the COVID-19 pandemic. Research Design & Methods: We surveyed 265...

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Bibliographic Details
Main Authors: My Thi Tra Nguyen, Hung Trong Hoang, Tri Duc Tran, Anh Thi Nhat Tran, Hien La Phuong Hoang
Format: Article
Language:English
Published: Cracow University of Economics 2025-03-01
Series:Entrepreneurial Business and Economics Review
Subjects:
Strategic orientation
business performance
small and medium-sized enterprises
crisis
Online Access:https://eber.uek.krakow.pl/eber/article/view/2665
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https://eber.uek.krakow.pl/eber/article/view/2665

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