Mainstreaming the manosphere: discourses of contemporary masculinity among Estonian manfluencers

Abstract The misogyny and antifeminism of the manosphere has received considerable academic and journalistic attention. This article addresses a new troubling trend, the mainstreaming of the manosphere by targeting wide audiences via TikTok. We analyse this process with the case of Estonian manfluen...

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Bibliographic Details
Main Authors: Kaarel Lott, Maria Murumaa-Mengel, Raili Marling
Format: Article
Language:English
Published: Springer Nature 2025-05-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-04903-y
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