The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd.
What is the source of competitiveness of MonotaRO Co., Ltd. （MonotaRO）, the largest EC company for industrial MRO? This paper aimed at unveiling the business strategy of this company from the point of view of three Winner-Take-All （WTA） disturbance factors, multihoming cost, the number & size of...
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| Format: | Article |
| Language: | Japanese |
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The Academic Association for Organizational Science
2023-11-01
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| Series: | AAOS Transactions |
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| Online Access: | https://www.jstage.jst.go.jp/article/aaostrans/12/1/12_2023-002/_pdf/-char/ja |
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| author | Hirofumi OTA |
| author_facet | Hirofumi OTA |
| author_sort | Hirofumi OTA |
| collection | DOAJ |
| description | What is the source of competitiveness of MonotaRO Co., Ltd. （MonotaRO）, the largest EC company for industrial MRO? This paper aimed at unveiling the business strategy of this company from the point of view of three Winner-Take-All （WTA） disturbance factors, multihoming cost, the number & size of niche market, and market growth. As a result, it is implied that MonotaRO maintains current customer base and induces new clients by fulfilling a WTA factor on multihoming cost, while at the same time establishes the current steadfast position by fulfilling a WTA disturbance factor on the number & size of niche market. In addition, it is implied that MonotaRO obtains the chain of temporal competitive advantage by continuous increase in the number of items along with target expansion due to the market peculiarities, therefore its strategy is different from those of mega platformers. |
| format | Article |
| id | doaj-art-d9093fecb28643ffbc37abdbec5c964b |
| institution | OA Journals |
| issn | 2758-2795 |
| language | Japanese |
| publishDate | 2023-11-01 |
| publisher | The Academic Association for Organizational Science |
| record_format | Article |
| series | AAOS Transactions |
| spelling | doaj-art-d9093fecb28643ffbc37abdbec5c964b2025-08-20T01:52:39ZjpnThe Academic Association for Organizational ScienceAAOS Transactions2758-27952023-11-01121113https://doi.org/10.11207/aaostrans.2023-002The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd.Hirofumi OTA0Ibaraki UniversityWhat is the source of competitiveness of MonotaRO Co., Ltd. （MonotaRO）, the largest EC company for industrial MRO? This paper aimed at unveiling the business strategy of this company from the point of view of three Winner-Take-All （WTA） disturbance factors, multihoming cost, the number & size of niche market, and market growth. As a result, it is implied that MonotaRO maintains current customer base and induces new clients by fulfilling a WTA factor on multihoming cost, while at the same time establishes the current steadfast position by fulfilling a WTA disturbance factor on the number & size of niche market. In addition, it is implied that MonotaRO obtains the chain of temporal competitive advantage by continuous increase in the number of items along with target expansion due to the market peculiarities, therefore its strategy is different from those of mega platformers.https://www.jstage.jst.go.jp/article/aaostrans/12/1/12_2023-002/_pdf/-char/jaindirect materialecplatformwinner-take-alldisturbance factortemporal competitive advantage |
| spellingShingle | Hirofumi OTA The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd. AAOS Transactions indirect material ec platform winner-take-all disturbance factor temporal competitive advantage |
| title | The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd. |
| title_full | The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd. |
| title_fullStr | The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd. |
| title_full_unstemmed | The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd. |
| title_short | The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd. |
| title_sort | platform strategy on ec market for mro a case study of monotaro co ltd |
| topic | indirect material ec platform winner-take-all disturbance factor temporal competitive advantage |
| url | https://www.jstage.jst.go.jp/article/aaostrans/12/1/12_2023-002/_pdf/-char/ja |
| work_keys_str_mv | AT hirofumiota theplatformstrategyonecmarketformroacasestudyofmonotarocoltd AT hirofumiota platformstrategyonecmarketformroacasestudyofmonotarocoltd |