The platform strategy on EC market for MRO: A case study of MonotaRO Co., Ltd.
What is the source of competitiveness of MonotaRO Co., Ltd. （MonotaRO）, the largest EC company for industrial MRO? This paper aimed at unveiling the business strategy of this company from the point of view of three Winner-Take-All （WTA） disturbance factors, multihoming cost, the number & size of...
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| Format: | Article |
| Language: | Japanese |
| Published: |
The Academic Association for Organizational Science
2023-11-01
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| Series: | AAOS Transactions |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/aaostrans/12/1/12_2023-002/_pdf/-char/ja |
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