From Living in the Shadows to Facebook Livestreams: The Impact of Social Media on Current Mediumship Practice of Mother Goddesses Worship (Đạo Mẫu) in Vietnam

From Living in the Shadows to Facebook Livestreams: The Impact of Social Media on Current Mediumship Practice of Mother Goddesses Worship (Đạo Mẫu) in Vietnam

This paper explores the transformative impact of social media on mediumship practice within the context of Mother Goddesses worship (Đạo Mẫu) in contemporary Vietnam. By examining the ways in which spirit mediums and practitioners utilise social media platforms, the study reveals that these digital...

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Bibliographic Details
Main Author: Isabel Weitschies
Format: Article
Language:English
Published: Asian Research Center for Religion and Social Communication, St John's University 2025-07-01
Series:Religion and Social Communication
Subjects:
religion in vietnam
mother goddess worship
mediumship
social media
cultural heritage
digital ethnography
Online Access:https://asianresearchcenter.org/blog/articles/from-living-in-the-shadows-to-facebook-livestreams-the-impact-of-social-media-on-current-mediumship-practice-of-mother-goddesses-worship-dao-mau-in-vietnam
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https://asianresearchcenter.org/blog/articles/from-living-in-the-shadows-to-facebook-livestreams-the-impact-of-social-media-on-current-mediumship-practice-of-mother-goddesses-worship-dao-mau-in-vietnam

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