Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research
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| Main Authors: | Urszula Świerczyńska-Kaczor, Paweł Kossecki |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Polish Information Processing Society
2014-09-01
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| Series: | Annals of computer science and information systems |
| Online Access: | https://annals-csis.org/Volume_2/pliks/184.pdf |
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