Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research

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Bibliographic Details
Main Authors: Urszula Świerczyńska-Kaczor, Paweł Kossecki
Format: Article
Language:English
Published: Polish Information Processing Society 2014-09-01
Series:Annals of computer science and information systems
Online Access:https://annals-csis.org/Volume_2/pliks/184.pdf
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