Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Polish Information Processing Society
2014-09-01
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| Series: | Annals of computer science and information systems |
| Online Access: | https://annals-csis.org/Volume_2/pliks/184.pdf |
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| _version_ | 1850213597456629760 |
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| author | Urszula Świerczyńska-Kaczor Paweł Kossecki |
| author_facet | Urszula Świerczyńska-Kaczor Paweł Kossecki |
| author_sort | Urszula Świerczyńska-Kaczor |
| collection | DOAJ |
| format | Article |
| id | doaj-art-d830512450fc4ccbb6fc30b2aac1df3b |
| institution | OA Journals |
| issn | 2300-5963 |
| language | English |
| publishDate | 2014-09-01 |
| publisher | Polish Information Processing Society |
| record_format | Article |
| series | Annals of computer science and information systems |
| spelling | doaj-art-d830512450fc4ccbb6fc30b2aac1df3b2025-08-20T02:09:06ZengPolish Information Processing SocietyAnnals of computer science and information systems2300-59632014-09-0121277128410.15439/2014F184Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical ResearchUrszula Świerczyńska-KaczorPaweł Kosseckihttps://annals-csis.org/Volume_2/pliks/184.pdf |
| spellingShingle | Urszula Świerczyńska-Kaczor Paweł Kossecki Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research Annals of computer science and information systems |
| title | Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research |
| title_full | Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research |
| title_fullStr | Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research |
| title_full_unstemmed | Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research |
| title_short | Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research |
| title_sort | acquiring a digital audience for theaters looking through the lenses of customer equity and empirical research |
| url | https://annals-csis.org/Volume_2/pliks/184.pdf |
| work_keys_str_mv | AT urszulaswierczynskakaczor acquiringadigitalaudiencefortheaterslookingthroughthelensesofcustomerequityandempiricalresearch AT pawełkossecki acquiringadigitalaudiencefortheaterslookingthroughthelensesofcustomerequityandempiricalresearch |