Behavioral Consequences of Value Perception in Steam Community Market Users

Behavioral Consequences of Value Perception in Steam Community Market Users

Objective: besides free access to online games that adopt the free-to-play business model, players may purchase items to customize the game’s appearance in a consumer-to-consumer (C2C) marketplace. However, the aesthetic value of the virtual items has yet to receive attention in the literature. For...

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Bibliographic Details
Main Authors: Francis Barros, Ricardo Teixeira Veiga, Luiz Rodrigo Cunha Moura, André Torres Urdan, Celso Augusto de Matos
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2025-01-01
Series:BAR: Brazilian Administration Review
Subjects:
virtual goods
online games
steam marketplace
aesthetic value
Online Access:https://bar.anpad.org.br/index.php/bar/article/view/686
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