Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms
The landscape of fundraising has undergone a transformative shift with the rise in donation-based crowdfunding platforms. This study investigates the multifaceted factors shaping individuals’ attitudes toward these platforms, with a focus on key antecedents. Examining their impact on donation intent...
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| Main Author: | Namhyun Um |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-10-01
|
| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/4/135 |
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