Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms
The landscape of fundraising has undergone a transformative shift with the rise in donation-based crowdfunding platforms. This study investigates the multifaceted factors shaping individuals’ attitudes toward these platforms, with a focus on key antecedents. Examining their impact on donation intent...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-10-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Online Access: | https://www.mdpi.com/0718-1876/19/4/135 |
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| _version_ | 1850241307459452928 |
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| author | Namhyun Um |
| author_facet | Namhyun Um |
| author_sort | Namhyun Um |
| collection | DOAJ |
| description | The landscape of fundraising has undergone a transformative shift with the rise in donation-based crowdfunding platforms. This study investigates the multifaceted factors shaping individuals’ attitudes toward these platforms, with a focus on key antecedents. Examining their impact on donation intentions and electronic word-of-mouth intentions, this research draws from a sample of 326 college students. Our results affirm the critical roles of perceived usefulness, ease of use, credibility, and self-efficacy in influencing attitudes. Additionally, attitudes significantly contribute to both donation and electronic word-of-mouth intentions. Structural model modifications underscore the interdependence of these factors, enhancing the model fit. Our findings offer practical insights for platform administrators, campaign creators, and stakeholders engaged in online philanthropy, highlighting the importance of user-friendly designs, trust-building, and user confidence for successful crowdfunding campaigns. |
| format | Article |
| id | doaj-art-d80054ba722444e8b8d2e12d51e049e2 |
| institution | OA Journals |
| issn | 0718-1876 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj-art-d80054ba722444e8b8d2e12d51e049e22025-08-20T02:00:38ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762024-10-011942799281210.3390/jtaer19040135Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding PlatformsNamhyun Um0School of Advertising & Public Relations, Hongik University, Sejong 30016, Republic of KoreaThe landscape of fundraising has undergone a transformative shift with the rise in donation-based crowdfunding platforms. This study investigates the multifaceted factors shaping individuals’ attitudes toward these platforms, with a focus on key antecedents. Examining their impact on donation intentions and electronic word-of-mouth intentions, this research draws from a sample of 326 college students. Our results affirm the critical roles of perceived usefulness, ease of use, credibility, and self-efficacy in influencing attitudes. Additionally, attitudes significantly contribute to both donation and electronic word-of-mouth intentions. Structural model modifications underscore the interdependence of these factors, enhancing the model fit. Our findings offer practical insights for platform administrators, campaign creators, and stakeholders engaged in online philanthropy, highlighting the importance of user-friendly designs, trust-building, and user confidence for successful crowdfunding campaigns.https://www.mdpi.com/0718-1876/19/4/135donation-based crowd-funding platformperceived usefulnessperceived ease of useperceived credibilityself-efficacy |
| spellingShingle | Namhyun Um Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms Journal of Theoretical and Applied Electronic Commerce Research donation-based crowd-funding platform perceived usefulness perceived ease of use perceived credibility self-efficacy |
| title | Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms |
| title_full | Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms |
| title_fullStr | Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms |
| title_full_unstemmed | Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms |
| title_short | Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms |
| title_sort | antecedents and consequences of attitudes toward donation based crowd funding platforms |
| topic | donation-based crowd-funding platform perceived usefulness perceived ease of use perceived credibility self-efficacy |
| url | https://www.mdpi.com/0718-1876/19/4/135 |
| work_keys_str_mv | AT namhyunum antecedentsandconsequencesofattitudestowarddonationbasedcrowdfundingplatforms |