Mathematical model of acceptability to novel colors for color design (Application of the arousal potential theory using free energy)

Novelty is essential to product design, and novel colors enhance product appeal. With regard to novelty in product design, Loewy proposed the MAYA principle, which states that acceptable novelty is a condition for attractive design. This principle is qualitative, based on empirical rules. Based on B...

Full description

Saved in:
Bibliographic Details
Main Authors: Yuichiro OHASHI, Hideyoshi YANAGISAWA
Format: Article
Language:Japanese
Published: The Japan Society of Mechanical Engineers 2024-09-01
Series:Nihon Kikai Gakkai ronbunshu
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/transjsme/90/940/90_24-00085/_pdf/-char/en
Tags: Add Tag
No Tags, Be the first to tag this record!