Cognitive and behavioral consumer responses to augmented reality beautycam features in e-commerce applications

Cognitive and behavioral consumer responses to augmented reality beautycam features in e-commerce applications

This study examines the impact of augmented reality (AR) BeautyCam features on consumer behavior in e-commerce, focusing on reuse intention and purchase intention. Key influencing factors include system quality and reality congruence, which affect consumer perceptions through media usefulness and ch...

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Bibliographic Details
Main Authors: Cinthya Audrey Purwadi, Yulika Rosita Agrippina
Format: Article
Language:English
Published: Institute of Industry and Academic Research Incorporated 2025-06-01
Series:International Journal of Academe and Industry Research
Subjects:
cognitive response
behavioral consumer
augmented reality
Online Access:https://iiari.org/journal_article/cognitive-and-behavioral-consumer-responses-to-augmented-reality-beautycam-features-in-e-commerce-applications/
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https://iiari.org/journal_article/cognitive-and-behavioral-consumer-responses-to-augmented-reality-beautycam-features-in-e-commerce-applications/

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