The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background

Saved in:

Bibliographic Details
Main Author:	Magdalena Grębosz-Krawczyk
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2018-06-01
Series:	Economics & Sociology
Subjects:	brand equity nostalgic brand consumers’ attitudes
Online Access:	http://www.economics-sociology.eu/?587,en_the-impact-of-nostalgia-on-the-brand-equity-in-economy-with-post-communist-background
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet