Socio-cultural projects: narrative techniques of marketing communications
The need for systematic change in the socio-cultural environment generates a need for project activities in a person. The authors of the work consider a socio-cultural project as a social practice aimed at qualitative transformation of the surrounding reality and the person himself. As a strategy f...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2025-07-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2025/2/2 |
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