Socio-cultural projects: narrative techniques of marketing communications

The need for systematic change in the socio-cultural environment generates a need for project activities in a person. The authors of the work consider a socio-cultural project as a social practice aimed at qualitative transformation of the surrounding reality and the person himself. As a strategy f...

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Bibliographic Details
Main Authors: Olesya A. Blinova, Evgeny Yu. Seidyafarov
Format: Article
Language:English
Published: Ekaterinburg Academy of Contemporary Art 2025-07-01
Series:Управление культурой
Subjects:
Online Access:https://managing-culture.eaca.ru/archive/2025/2/2
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