Unified brand strategy and operation quality of business group: evidence from stock price crash risk
Under the framework of a reputation governance mechanism, this paper analyzes how the unified brand strategy (UBS) impacts the operation quality of business groups. Evidence indicates that a higher degree of brand unity reduces the stock price crash risk, thereby enhancing operational quality. Cross...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-02-01
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| Series: | China Journal of Accounting Studies |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/21697213.2025.2453683 |
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