Observing “tuned” advertising on digital platforms

Observing “tuned” advertising on digital platforms

The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically “optimised” to users in real time. Following Rieder and Hofmann (2020), we a...

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Bibliographic Details
Main Authors: Nicholas Carah, Lauren Hayden, Maria-Gemma Brown, Daniel Angus, Aimee Brownbill, Kiah Hawker, Xue Ying Tan, Amy Dobson, Brady Robards
Format: Article
Language:English
Published: Alexander von Humboldt Institute for Internet and Society 2024-06-01
Series:Internet Policy Review
Subjects:
Digital platforms
Advertising
Observability
Algorithms
Harmful industries
Online Access:https://policyreview.info/node/1779
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