Accounting and control in the system of marketing and logistics support for Ukrainian wineries

Effective winery management requires the systematic integration of accounting data, logistics information, and digital marketing elements. The paper explores conceptual approaches to integrating the accounting and control systems with marketing and logistics processes in Ukraine’s winemaking industr...

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Bibliographic Details
Main Authors: Uliana Marchuk, Liubov Gutsalenko, Svitlana Rybalchenko, Serhiy Zabolotnyy
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-07-01
Series:Accounting and Financial Control
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Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22543/AFC_2025_1_Marchuk.pdf
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