Examining the impact of big five personality traits on generation Z designers’ subscription to paid AI drawing tools using SEM and FsQCA

Examining the impact of big five personality traits on generation Z designers’ subscription to paid AI drawing tools using SEM and FsQCA

Abstract With the rapid advancement of artificial intelligence (AI) technologies, AI has evolved from an exploratory technology into a critical component of the design process. This study develops an extended model utilizing the Big Five Personality (BFP) framework, the Technology Acceptance Model (...

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Bibliographic Details
Main Authors: Ning Ding, Maowei Chen, Liling Hu
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
Subjects:
Generation Z designers
AI drawing tools
Willingness to pay for subscriptions
Complexity theory
Big five personality
TAM
Online Access:https://doi.org/10.1038/s41598-025-02926-8
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https://doi.org/10.1038/s41598-025-02926-8

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