Take me there! Exploring the intervening effect of consumption vision in the destination marketing video - place image nexus
Social media-based immersive technologies have a significant influence on the ability of the consumer to visualise and vicariously experience tourism as a service offering. Our study explores the transformative influence of celebrity star power via short video destination marketing on tourist cognit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2025-06-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2025/06/RMR21-1-48-70.pdf |
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