Sunk cost effects for thee but not for me: Decisions and predictions involving others
The sunk-cost effect (SCE) refers to the tendency to continue pouring resources into a venture due to unrecoverable prior investments, despite a potentially unfavorable outcome ahead. In the two studies reported here, we aimed to explore the issue of whether the SCE is susceptible to the involvement...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691824004359 |
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