Sunk cost effects for thee but not for me: Decisions and predictions involving others

The sunk-cost effect (SCE) refers to the tendency to continue pouring resources into a venture due to unrecoverable prior investments, despite a potentially unfavorable outcome ahead. In the two studies reported here, we aimed to explore the issue of whether the SCE is susceptible to the involvement...

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Bibliographic Details
Main Authors: Zhiqin Chen, Şule Güney, Richard S. John
Format: Article
Language:English
Published: Elsevier 2024-11-01
Series:Acta Psychologica
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691824004359
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