AI-Enabled Digital Marketing in Startups: A Systematic Review of Global Practices and Egyptian Implementation Challenges
This study systematically reviews global practices in AI-enabled digital marketing for startups and examines the implementation challenges faced by Egyptian entrepreneurs. By systematically reviewing 21 studies (2017–2023) from Scopus, Web of Science, and Science Direct, the research highlights how...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Gulf College
2025-06-01
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| Series: | Journal of Business, Communication and Technology |
| Subjects: | |
| Online Access: | https://bctjournal.com/article_460_25e22b03809c2665360cd0e79a6f485a.pdf |
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