Inteligência artificial e regressão mimética: algumas palavras sobre um comercial da Volkswagen

This is an analysis of the Volkswagen car manufacturer's commercial in which the singer Maria Rita performs a duet with her mother, Elis Regina, resurrected thanks to the action of artificial intelligence (AI). The central hypothesis is that all the controversy surrounding the advertisement, wh...

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Bibliographic Details
Main Author: Pedro Hussak van Velthen Ramos
Format: Article
Language:Portuguese
Published: Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio) 2024-06-01
Series:O Que Nos Faz Pensar
Subjects:
Online Access:https://oquenosfazpensar.fil.puc-rio.br/oqnfp/article/view/948
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