How gamification influences e-commerce behavior in hardcore vs. casual gamers?
In recent years, e-commerce transactions have experienced a positive growth trend, with gamification emerging as a widely adopted feature to enhance user engagement and business outcomes. Despite its increasing implementation, the effectiveness of gamification in e-commerce requires further investig...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000271 |
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